4. Brand persona
Instagram presents a massive traffic opportunity for marketers. It is huge. How big is Instagram? Well, in June 2018, which is roughly a year prior to this training, Instagram reached the 1 billion user milestone.
Think about that for a second. A lot of other platforms like Facebook, Twitter and Snapchat are suffering from lagging growth rates. Instagram, on the other hand, continues to grow and shows no signs of slowing down.
In fact, when it comes to actual daily usage, Instagram leaves other larger platforms in the dust. These other platforms may have a lot more users, but in terms of daily use, Instagram can boast of over 500 million users.