1. Introduction

There are so many reasons to get excited about the Instagram platform. It now has a billion active users and businesses of all kinds are seeing excellent results from setting up a profile and advertising with Instagram.

Instagram Ads are not the most expensive way to promote your business and brand but it is not a cheap option either, so you really need to get it right to see the highest returns. And this is what this guide is all about.

Many online marketers know about the power of Instagram and that it can be used to reach their target audience. But they don’t go about this in the right way and then end up claiming that advertising on Instagram doesn’t work. It does work – you just need to know what you are doing.